Coldwell Banker Success Earns Top J.D. Power Real Estate Ranking

January 17, 2005

Coldwell Banker Real Estate Corporation has received the No. 1 ranking in "Highest Overall Satisfaction For Repeat Home Buyers and Sellers Among National Full Service Real Estate Firms," according to the J.D. Power and Associates 2004 Home Buyer/Seller Satisfaction Study. The Success Southwest division of Coldwell Banker in Tucson and Green Valley, with nearly 450 agents, is locally owned and operated.

The study, commissioned by Cendant Corp., reported that the Coldwell Banker brand ranked higher than other national real estate brands in "goodwill" and "broker relations" among repeat homebuyers and in "goodwill" among repeat home sellers. J.D. Power and Associates conducts quality and customer satisfaction studies across a variety of top industries including real estate.

In a different study of homeowners recently conducted by Harris Interactive and commissioned by Coldwell Banker, respondents said they were 16 percent more likely to use Coldwell Banker and the same agent again, compared to other agents/brokerages.

Conducted during August and September 2004, the J.D. Power and Associates 2004 Home Buyer/Seller Satisfaction Study evaluated the top five national real estate brands and identified key factors of customer satisfaction in the home buying or selling process. Results are based on responses from 4,977 homebuyers and sellers.

The Success Southwest division is affiliated with the Coldwell Banker® Real Estate Corporation worldwide The Coldwell Banker Success Realty Family of Companies is the No. 1 independently owned and operated affiliate of the Coldwell Banker® Real Estate Corporation worldwide. With 38 Arizona office locations and more than 2,400 real estate professionals, the 53-year-old Success organization sells an average of one Arizona home every 25 minutes, every day of the year. With $4 billion in annual sales, the Coldwell Banker Success Realty Family of Companies was recently awarded the prestigious Chairman's Circle distinction for the twelfth consecutive year.

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